2024: A Year in Review
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Austin Day Marketing Specialist |
What a year!
Taking a breath and reflecting on everything accomplished over the last 12 months by the RevOptimal team, one might say 2024 was the year when everything began to really rev up.
With a leadership team bringing 80+ years of combined experience in the market research industry, along with a relentless drive to make insight-driven advertising tablestakes, RevOptimal is uniquely positioned to modernize data collection and its availability for activation in digital media.
Across the media landscape, agencies are being squeezed to rely on the black-box algorithms of a dwindling number of platforms. With no real targeting control and misaligned incentives between advertisers and platforms, our industry needs to change.
With deep relationships across data providers and leading market research companies, we have overhauled the quality of audience creation, segmentation, and targeting available for agencies and brands.
RevOptimal is purpose-driven to give the control, flexibility, and ultimately power back to you, the agencies and brands buying digital media, through the most important currency on the internet - data.
Since 2021 our team has painstakingly built an in-house Identity Graph to population scale in the US:
We could talk about integrations for quite a while, but all we really need to say is:
Our audiences are available wherever you are buying media.
But here are some logos too:
Our partners allow us to continually update and expand our Identity Graph with unmatched confidence and create stronger audience targeting across gaming, CPG, alcohol, QSR, and more for clients anywhere they are buying digital media.
To emphasize our excitement around how big of a partnership this is, here's a post from our CTO, Eric Slone:
Not to be outdone, here are a couple more logos we're proud to throw into the mix:
Across these data partnerships, we have access to 1M+ unique survey respondents sharing self-declared data, enabling our behavior and intent-based attributes along with specific, niche audience builds.
With access to and responsibility for that much data, we set out to achieve SOC 2 Type ll compliance to ensure our privacy and security practices were top notch. Here's a quote that sums it up very well:
Our SOC 2 Type II Compliance journey began in March. This, along with our compliance with all US Data Privacy guidelines, demonstrates our constant commitment to safeguarding customer and partner data by maintaining the highest levels of security and trust.
Want to dive into the 150+ security and privacy controls we have in place? Check out our Trust Center.
We're here to help you take control of your targeting and make smarter decisions in digital media.
Step outside walled garden and platform dependence with RevOptimal:
A sincere thank you for joining us on this exciting journey, and we can't wait to maximize the impact of your advertising spend in 2025.
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