Introducing ID-Free Predictive Audiences

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Signal-First
Audiences

Align your ads with real-time content signals, and stay top of mind with your consumers in any context.

ID-Less
Bid Coverage

Over 50% of bids lack ID resolution. Expand your targetable universe with privacy-first audiences that remove PII headaches and maintain efficiency.

Smarter
Surface Area

Increase exposure with more devices and inventory while keeping alignment with your target audience.

Predictive Audiences, Powered by Identity Data

Reach the right audience — even in ID-free environments.

We've transformed identity-based audience data into privacy-friendly, ID-free Predictive Audiences. Proximic's contextual AI flags relevant inventory to serve ads alongside content that correlates with your target audience's behaviors and interests — no personal identifiers required.

    •  Extend existing ID-based segments into ID-free environments
       Target behavioral audiences with the scale of an ID-free solution
       Maintain audience precision while expanding reach

    • The RevOptimal and Proximic by Comscore Advantage

    These Predictive Audiences combine Proximic’s intelligent categorization technology with RevOptimal’s top audiences in B2B, Gaming, Healthcare, and Political verticals to get you coverage across all ID-less bid requests across the internet.

    You can now target contextual topics with the safety and security of knowing the right individuals are on the other side of the screen. With legacy signals fading and privacy-concerns paramount, take advantage of tomorrow’s solution, today.


    Available for Instant Activation
    (more platforms coming soon!)

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