Cookie and Tracking Technologies Policy
Last Updated: March 16th, 2026
This Cookie and Tracking Technologies Policy explains how RevOptimal, LLC ("RevOptimal," "we," "our," or "us") uses cookies and similar tracking technologies on our website at www.revoptimal.com (the "Site") and in connection with our audience data and segmentation Services, whether data is collected through the Site or through our platform and partner integrations.
This Cookie and Tracking Technologies Policy supplements our Privacy Policy and should be read alongside our EEA & UK Privacy Notice and US States Privacy Notice, which together govern our overall data practices.
Cookies are small text files placed on your browser or device when you visit a website. They allow websites to recognize your device, remember information about your visit, and collect data about how you interact with the site. Beyond cookies, we and our partners use a range of technologies that serve similar functions:
Because audience segmentation is our business, it is important that we are transparent about the integral role cookies and tracking technologies play in our operations. Unlike companies that use cookies incidentally to support other services, tracking technologies are core to what we do. Specifically, cookies and tracking technologies support our business in the following ways:
We categorize the cookies we use on our Site into the following groups, consistent with industry practice among advertising technology and audience data companies:
These cookies are essential for our Site to function and cannot be switched off. They do not require your consent and are not used for advertising or tracking purposes. They are typically set in response to actions you take, such as logging in or completing a form.
| Purpose | Example Function | Retention |
|---|---|---|
| Session management | Maintaining your session as you navigate the Site | Session |
| Security and fraud prevention | Protecting against unauthorized access | Session |
| Load balancing | Distributing traffic across servers | Session |
| Cookie consent preference storage | Remembering your cookie choices | 12 months |
These cookies allow us to count visits and understand how visitors interact with our Site. All information collected is aggregated and used to improve Site performance. We ask your consent before placing these cookies.
| Cookie / Service | Purpose | Retention |
|---|---|---|
| Google Analytics (_ga, _ga*) | Counting page views, understanding traffic sources and user journeys | 2 years |
| Internal analytics | Understanding which pages and content are most visited | 13 months |
| Performance monitoring | Identifying technical errors and page load issues | Session |
| HubSpot (_hs, hs_*, hubspot-*) | Marketing and support | 12 months |
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our Site. We ask your consent before placing these cookies.
| Purpose | Example Function | Retention |
|---|---|---|
| Language and display preferences | Remembering your regional settings | 12 months |
| Form pre-fill | Saving information you have previously entered | Session |
These cookies are central to our business as an audience segmentation company. They support the creation, validation, and activation of audience segments. We ask your consent before placing these cookies, and you may opt out at any time.
We set first-party cookies on our Site to collect behavioral signals — such as pages visited and content consumed — that may be incorporated into audience profiles. These signals help us understand the types of professionals and businesses that engage with our Site.
We work with third-party partners — including identity graph providers, demand-side platforms, data management platforms, and measurement companies — who may deploy cookies on our Site. These partners may independently collect data about your visit in accordance with their own privacy policies.
Third-party advertising cookies on our Site may be used to:
Key Third-Party Cookie Partners
We work with partners including, but not limited to:
| Partner Category | Function | Opt-Out |
|---|---|---|
| Identity resolution partners | Linking pseudonymous identifiers across environments | Partner opt-out page |
| Demand-side platform partners | Supporting programmatic audience activation | NAI Opt-Out Tool |
| Measurement and attribution partners | Measuring segment and campaign performance | Partner privacy policy |
| Data verification partners | Validating segment accuracy and reach | Partner privacy policy |
A complete and current list of third-party cookie partners active on our Site is available in our Cookie Preference Center.
Because RevOptimal operates exclusively in the audience data and advertising technology space, we think it is important to explain the types of identifiers used in our ecosystem beyond traditional browser cookies:
We obtain your consent before placing any non-essential cookies on your device. Our approach aligns with industry best practices as reflected in the policies of advertising technology and audience data companies operating in our space. When you first visit our Site, a cookie consent banner will appear explaining our cookie practices and allowing you to accept, reject, or customize your cookie preferences.
What constitutes valid consent:
We recognize and honor Global Privacy Control signals from your browser as a valid opt-out of non-essential cookies and tracking in states where GPC is legally recognized, including California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, New Hampshire, New Jersey, Oregon, and Texas.
Where a GPC signal is detected, we will not load non-essential third-party cookies. If you have separately and voluntarily consented to specific advertising cookies through our consent interface, those preferences will be respected regardless of GPC unless you update your preferences.
You may access and update your cookie preferences at any time through our Cookie Preference Center. The Preference Center allows you to:
Changes to your cookie preferences take effect immediately and prospectively. Your preferences are stored for 12 months, after which you will be asked to confirm your choices again.
You may also manage cookies through your browser settings. Most browsers allow you to block or delete cookies and to control whether cookies are set by third parties. Note that blocking all cookies may affect the functionality of our Site. Browser-specific guidance:
You may limit interest-based advertising on mobile devices through your device privacy settings:
Because RevOptimal operates in the advertising technology ecosystem, you may also exercise opt-out rights through industry-level tools:
Please note that opting out through these tools does not prevent all data collection; it prevents the use of your data for interest-based advertising by participating companies.
Tracking technologies we utilize may collect the following categories of data:
Tracking technologies on our Site do not directly collect your name, email address, or other contact information unless you have provided such information voluntarily (for example, by completing a contact form).
We retain data collected through tracking technologies in accordance with our Privacy Policy and applicable legal requirements. Retention periods vary by cookie type and purpose:
Audience segment data derived from cookie signals and incorporated into our platform may be retained for longer periods in accordance with our contractual obligations to customers and applicable law.
Depending on where you are located, you may have specific legal rights regarding data collected through cookies. These rights are described in detail in our Privacy Policy. In general terms:
We review and update this Cookie and Tracking Technologies Policy periodically to reflect changes in our practices, applicable law, and regulatory guidance. We will notify you of material changes by posting the updated policy on our website and updating the effective date above. Where required by law, we will seek renewed consent or provide additional notice of material changes. Your continued use of our Site and/or Services following notification of changes constitutes your acknowledgment of the updated Cookie and Tracking Technologies Policy.
We encourage you to review this Cookie and Tracking Technologies Policy frequently to be informed of how we are protecting your information.
If you have questions about this Cookie and Tracking Technologies Policy or our use of cookies and tracking technologies, please contact us at:
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