CPG, Gaming, New Media, and Telecomm Audiences

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Syndicated and Custom Audiences

From early VR adopters to Lululemon enthusiasts, select from thousands of pre-built segments or contact us for 24-hour delivery of custom audiences.

Identity-First, Privacy-Forward

All audience segments are built from known online and offline identifiers - maximizing omni-channel reach while maintaining privacy and never using 3rd-party cookies.

Refreshingly
Up to Date

Ditch data that hasn't been refreshed since 2024 and maximize your ad spend with quarterly behavioral observance and profile attribute updates.

Gaming and New Media Segments

Stop us if you've heard this before: Media consumption is changing.

Interpret tracks and forecasts these changes as the preeminent global video game insights firm. By applying incisive research at every stage of a game's development via proprietary methods, datasets, and communities, they help clients navigate one of the most dynamic business categories.

With RevOptimal, advertisers can now turn these insights into specific audience segments across Retail, CPG, and more to power campaigns that require higher quality data, more efficient spend, and improved performance.

    •  800+ games, platforms, and franchises tracked
       32K gamers and consumers surveyed every year
       350+ syndicated segments available

    • Retail, CPG, and Telecomm Segments

    As the preeminent consumer behavior firm, Interpret monitors everyday consumer choices on what, where, and how much the US population buys and eats.

    Combining these deep insights with RevOptimal's expansive identity graph, advertisers have the ability to activate audience segments across Retail, CPG and Household categories.

    •  300+ CPG brands & retailers measured
       325+ syndicated audiences available for immediate activation
       Custom audiences available within 24 hours

    • Available on Dozens of Activation Channels

    Ready to supercharge your ROAS?

    Talk to a Data Expert