RevOptimal, LLC ("RevOptimal," “we,” “our,” or “us”) takes seriously the privacy interests of the individuals whose information we collect and share. We provide this policy (“Privacy Policy”) to describe how we use and manage that information, and what rights individuals have to control how their information is used by us.
This Privacy Policy applies to individuals who access our website (“Site”) and our products and services (collectively, “Services”), as well as the individuals with whom we do not have a direct relationship but whose information we process in connection with the Services we provide.
Please read this Privacy Policy carefully and review it periodically for any updates we may make. By accessing or using the Services in any capacity, you expressly authorize us to collect, receive, use, process, retain and disclose or transmit your information as described in this Privacy Policy. If you do not agree with this Privacy Policy and our practices described below, please do not use the Services or interact further with our Site.
This Privacy Policy covers:
In operating the Site and providing our Services to you and others, we receive data (including Personal Data) from a variety of sources, including websites and mobile apps, public sources, and other data providers and compilers. “Personal Data”, as we use that term in this Privacy Policy, refers to information which personally identifies you, including your name, email address, mailing and/or physical address, mobile device number, telephone number, date of birth, and other information or data that identifies you.
We collect certain types of information and data, as described below, through your use of the Site and in connection with our provision of Services. Depending on how you interact with our Site and Services, we will collect the following Personal Data that you voluntarily provide to us for the following purposes:
We automatically collect certain information and data through your use of our Site and our use of cookies and other tracking technologies (“Usage Data”). Usage Data is primarily needed to maintain the security and operation of the Site, and for our internal analytics and reporting. Examples of Usage Data we collect and use, include:
To learn more about how we use cookies on the Site and to manage your cookie settings, please see our Cookie Policy.
In order to provide Services to our customers, we collect and use information from the other sources that include:
The data we obtain from these other sources contains Personal Data that we use to provide quality information to our customers. The information we collect from these other sources includes, for example:
Our sharing of your Personal Data depends on the way in which we collect that Personal Data. If you are using our Site or Services, we may disclose, share or transfer the Personal Data that we collect about you for the following purposes:
For more information on how we disclose Personal Data to third parties, see “Your State Privacy Rights” section below.
We maintain commercially reasonable security measures to protect the Personal Data we collect and store from loss, misuse, destruction and unauthorized access. However, we cannot guarantee absolute security because no security measure or modality of data transmission over the internet is 100% secure. You should only access the Services within a secure environment. Transmission of Personal Data to and from our Site and/or our Services is at your own risk.
We will only keep your Personal Data for as long as necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. Once we no longer have an ongoing, legitimate business interest in storing, using or otherwise processing your Personal Data, or where you have requested to opt out of use of your Personal Data, we will either delete or anonymize it. If deletion or anonymization is not possible, such as when your Personal Data has been stored in our backup archives, we will securely store your Personal Data and isolate it from any further usage or processing until deletion is possible.
The Services may link to other websites and internet resources, or incorporate third-party tools, services, APIs, SDKs, and widgets that are not owned, operated or controlled by us. Any data collected or used by third parties is not covered by this Privacy Policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from our Site. You should review the policies of such third parties and contact them directly to respond to your questions.
The Site and Services are not intended for use by anyone under age 18. We do not knowingly collect data from or market to children under age 18. By using the Site and/or our Services, you represent that you are at least 18. If we learn that Personal Data from users less than 18 years of age has been collected by us, we will take reasonable measures to promptly delete such data from our records. If you become aware of any Personal Data that we have collected from children under age 18, please contact us at privacy@revoptimal.com.
Depending on the state in which you reside, you may have certain privacy rights regarding your Personal Data. If you are a California resident, please see our “Notice to California Residents” section below. For other state residents your privacy rights may include:
Under limited circumstances we sell the following categories of Personal Data to our customers or business partners with whom we have a legal binding contract that includes data protection and privacy provisions:
In addition, depending on how the applicable privacy law defines a “sale,” our Site's use of cookies and tracking technologies may constitute a sale of Personal Data (i.e., information from cookies) to third-party advertisers and analytics companies. Our Site also uses cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. We do not use Personal Data for profiling in furtherance of “decisions that produce legal or similarly significant effects” concerning individuals.
To exercise your rights, please submit a request using the form found at www.revoptimal.com/dsar. In your request, please state the information you want changed, whether you'd like the information suppressed from our database, and/or whether there are limitations you'd like us to put on how we use your Personal Data. If legally required by us, or as we otherwise deem feasible and appropriate, we will comply with your request.
Any request you submit to us, in order to be satisfied, will include verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. For such verification purposes, we may ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. We might need to keep certain information for recordkeeping purposes, as allowed by law, so in certain circumstances your request won't ensure complete removal of the information from our database.
We may update this Privacy Policy from time to time for various reasons, including as necessary to stay compliant with relevant laws. The updated version will be indicated by a “Last Updated” date and the updated version will be effective as soon as it is accessible.
If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.
If you have questions or comments about this Privacy Policy or our practices identified in this Privacy Policy, you may contact us by email at privacy@revoptimal.com or post to 612 Andrew Higgins Blvd, Ste 2000, New Orleans, LA 70130 USA.
The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”) requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and California residents' of rights in their personal information.
If you are not a California resident, this section does not apply to you and you should not rely on it.
The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”
Purposes. In addition to the purposes stated above in the “Information We Collect and How Its Used” section, we currently collect and have collected the categories of information (including Personal Information) listed below for the following business or commercial purposes:
Categories and Sources of Collection. Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we currently collect such categories of information.
| Categories of Information | Sources of Collection |
|---|---|
| Identifiers: e.g. name, alias; postal address, mobile ad identifiers, IP address, telephone number, email address. |
Data compilers and consumer data resellers, and informational and retail websites (“Commercial Source Categories”) Public records and other publicly available sources Government entities Social networks (e.g. LinkedIn) |
| Characteristics of classifications, including protected classifications under California or US law (whether inferred or actual and including information that is self-reported): e.g. sex/gender, marital status, military or veteran status, national origin, ancestry, age, party registration and elections in which voted, home ownership, education level and professional/job details. |
Commercial Source Categories Public records and other publicly available sources Government entities Social networks |
| Commercial or transactions information: e.g. products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Commercial Source Categories Public records and other publicly available sources |
| Internet or electronic network activity: e.g. browsing history and online interests. | Commerical Source Categories |
| Inference Data: e.g. information to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Commercial Source Categories |
Purposes. We sold or shared Personal Information to third parties for the following commercial purposes:
Categories and Sharing to Third Parties. The following table identifies the categories of Personal Information that we have sold or shared to third parties, and the categories of third parties to whom we sold or shared Personal Information.
| Categories of Personal Information | Categories of Third Parties |
|---|---|
| Identifiers: e.g. name, alias, personal and professional contact information, work and employment information, and education history. |
Our customers Data analytics providers Digital data management platforms |
|
Identifiers: e.g. online identifier, and Internet Protocol address; Unique personal identifiers: e.g. device identifier, cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; and Internet or electronic network activity: e.g. browsing history and online interests. |
Our customers Data analytics providers |
|
Characteristics of classifications, including protected classifications under California or US law (whether inferred or actual and including information that is self-reported): e.g. sex/gender, marital status, military/veteran status, national origin, ancestry, age, party registration and elections in which voted, home ownership, education level and professional/job details; Commercial or transactions information: e.g. products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies; and Sensitive Personal Information: e.g. racial or ethnic origin, religious or philosophical beliefs, or union membership. |
Our customers receive modeled data inferring these categories of Personal Information. |
| Inference Data: drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
Our customers Data analytics providers Digital data management platforms |
Purposes: We disclose Personal Information for the business or commercial purposes stated in the “Information We Collect and How It's Used” section above.
Categories and Recipients of Disclosure: The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information.
| Categories of Personal Information | Categories of Recipients |
|---|---|
|
Identifiers: e.g. name, alias, postal address, online identifier, Internet Protocol address, email address and account name; Unique personal identifiers: e.g. device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; Characteristics of classifications, including protected classifications under California or US law (whether inferred or actual and including information that is self-reported): e.g. sex/gender, marital status, military or veteran status, national origin, ancestry, age, party registration and elections in which voted, home ownership, education level and professional/job details; Commercial or transactions information: e.g. products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies; Internet or electronic network activity: e.g. browsing history and online interests; and Inference Data: drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Sensitive Personal Information: e.g. account login and password. |
Hosting and storage providers Government entities (if legally compelled to disclose) |
We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to operate our Site and provide you with the Service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.
If you are a California resident, you have the following rights with respect to your Personal Information:
How to Submit a Request to Know, Delete, and/or Correct: You may submit a request to know, delete, and/or correct through the form found at www.revoptimal.com/dsar.
If you submit a request to delete online, you may be asked to confirm separately that you want your Personal Information deleted. If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.
Our Process for Verifying a Request to Know, Delete, and/or Correct: We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request. We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.
You have the right to opt-out of the “sale” of their personal information. California law broadly defines what constitutes a “sale” - including in the definition making available a wide variety of information in exchange for “valuable consideration.”
If you would like to opt out, please submit a request using the form found at www.revoptimal.com/dsar to remove all information from our files, and have your information placed on a “suppression” list. We will only retain enough to ensure your information is not reintroduced.
California residents have the right to limit our use and disclosure of sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations. You may submit a request to limit our use and disclosure of your sensitive Personal Information through the form found at www.revoptimal.com/dsar.
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.
We do not knowingly collect personal information from minors under 18 years of age in California unless we have received legal consent to do so. If we learn that personal information from such California residents has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).
You may also designate an agent to make requests to exercise your rights under CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a legally sufficient power of attorney. We likewise may require that you verify your own identity, depending on the type of request you make.
Below are metrics regarding requests to know, delete, correct, opt out of sales/sharing, and limit received from all individuals pursuant to the CCPA for the 2023 calendar year.
| Calendar Year 2023 | Number Received | Number Complied With in Whole or Part | Number Denied in Whole or Part | Average Response in Days |
|---|---|---|---|---|
| Access Requests | 0 | 0 | 0 | N/A |
| Correction Requests | 0 | 0 | 0 | N/A |
| Deletion Requests | 0 | 0 | 0 | N/A |
| Do Not Sell or Share Requests | 89,446 | 89,446 | 0 | 4 |
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